Amazon has become a one-stop shop for almost everything imaginable. From everyday essentials to unique, niche products, shoppers will find a staggering selection across millions of items. Navigating this vast product landscape can be overwhelming—especially if you’re a prospective Amazon seller. 

The first step in selecting the right category for your products is to have full visibility of all Amazon categories. Below, you’ll find a comprehensive list of Amazon all categories in 2024, including the best-selling categories from across the platform. 

The Top 5 Amazon Product Categories (2024)

As an Amazon seller, identifying popular product categories can be a strategic first step. Here’s a breakdown of the top five most popular categories on Amazon in 2024, along with some insights into the types of products that fall under each:

  1. Home & Kitchen: This broad category encompasses everything from cookware and appliances to furniture and home décor. Consider housewares, cleaning supplies, gardening tools, and even smart home devices. Profitability: Jungle Scout reports 30% of sellers see a 21% net margin or higher.
  2. Beauty & Personal Care: This category features a wide range of products for personal hygiene, cosmetics, skincare, and haircare. Look for opportunities in bath and body products, makeup, fragrances, and shaving supplies. Profitability: Jungle Scout reports 30% of sellers see a 21% net margin or higher.
  3. Clothing, Shoes & Jewelry: From apparel and footwear to accessories like watches and sunglasses, this category caters to all fashion needs. Explore opportunities in everyday clothing, activewear, special occasion wear, and children’s clothing. Profitability: Jungle Scout reports 27% of sellers see a 21% net margin or higher.
  4. Toys & Games: This ever-popular category includes everything from classic toys and games to educational and electronic options. Consider targeting specific age groups, hobbies, and popular characters. Profitability: Jungle Scout reports 20% of sellers see a 21% net margin or higher.
  5. Health, Household & Baby Care: This category encompasses a wide range of products for health and wellness, as well as household cleaning supplies and baby essentials. Look for opportunities in vitamins and supplements, over-the-counter medications, diapers, and baby feeding products. Profitability: Jungle Scout reports 21% of sellers see a 21% net margin or higher.

These top categories are just the cusp of Amazon’s significant breadth of product listings. They represent the overarching products that people almost universally engage with on the platform; however, they’re far from the only categories sellers should be paying attention to. 

Amazon All Categories (Alphabetical

With millions of products on Amazon, navigating the vast selection of categories can be a challenge. This section provides a comprehensive list of Amazon all categories (as of 2024) in alphabetical order, along with a brief description to help you identify the perfect fit for your products.

Keep in mind that some categories may require approval from Amazon to sell in: gated categories (noted where applicable).

  • Appliances: Large and small kitchen appliances, vacuums, air conditioners, etc.
  • Arts, Crafts & Sewing: Supplies for painting, drawing, sculpting, sewing, knitting, etc.
  • Automotive Parts & Accessories: Car parts, batteries, tools, car care products, etc.
  • Baby: Diapers, wipes, feeding supplies, baby clothes, furniture, etc. (Gated)
  • Beauty & Personal Care: Cosmetics, skin/hair care, fragrances, shaving supplies, etc.
  • Beverages: Coffee, tea, soda, juice, alcoholic drinks, etc. (Gated)
  • Books: Physical books across all genres, including fiction, non-fiction, textbooks, etc.
  • Business & Industrial: Office supplies, industrial equipment, cleaning supplies, etc.
  • Cameras & Photo: Cameras, lenses, tripods, photo accessories, etc.
  • Cell Phones & Accessories: Smartphones, cases, chargers, headphones, etc.
  • Clothing, Shoes & Jewelry: Clothing, footwear, jewelry, watches, etc.
  • Collectibles & Fine Art: Coins, stamps, antiques, artwork, etc. (Gated)
  • Computers: Laptops, desktops, tablets, monitors, computer components, etc.
  • Digital Music: MP3 downloads and streaming services (Gated)
  • Electronics: TVs, audio equipment, video game consoles, etc.
  • Entertainment Collectibles: Memorabilia from movies, TV shows, video games, etc.
  • Food: Snacks, pantry staples, condiments, international foods, etc. (Gated)
  • Furniture: Sofas, beds, tables, chairs, outdoor furniture, etc.
  • Garden & Outdoor: Plants, seeds, gardening tools, patio furniture, grills, etc.
  • Grocery & Food: Produce, dairy products, prepared meals, specialty foods, etc. (Gated)
  • Health & Household: Vitamins, supplements, OTC medications, cleaning supplies, etc.
  • Home & Kitchen: Cookware, appliances, bakeware, dinnerware, furniture, décor, etc.
  • Industrial & Scientific: Lab equipment, safety gear, tools, machinery, etc. (Gated)
  • Jewelry: Fine jewelry, fashion jewelry, watches, etc.
  • Kindle eBooks: Digital ebooks for Kindle devices and apps
  • Lawns & Garden: Plants, seeds, fertilizers, tools, outdoor furniture, etc.
  • Luggage & Travel Gear: Suitcases, backpacks, duffel bags, travel accessories, etc.
  • Movies & TV: DVDs, Blu-rays, digital downloads, streaming services (Gated)
  • Musical Instruments: Guitars, pianos, drums, sheet music, etc.
  • Office Products: Paper, pens, notebooks, printers, ink cartridges, etc.
  • Patio, Lawn & Garden: Plants, seeds, gardening tools, outdoor furniture, grills, etc.
  • Pet Supplies: Food, treats, toys, beds, leashes, etc.
  • Software: Computer software, video games, etc. (Gated)
  • Sports & Outdoors: Sporting equipment, apparel, footwear, camping gear, etc.
  • Tools & Hardware: Power tools, hand tools, building supplies, etc.
  • Toys & Games: Classic toys, educational toys, electronic toys, games, puzzles, etc.
  • Video Games: Video game consoles, games, accessories, etc. (Gated)

It’s important to remember that within each of these top-level categories, there are multitudes of subcategories. 

What to Know About Amazon Subcategories 

Specificity is key when it comes to successfully selling on Amazon. The more accurately you can categorize your product, the easier it’ll be for people to find it—and buy it. To really get your products in front of the right customers, you’ll need to spend some time exploring Amazon’s innumerable product sub-categories. 

Unfortunately, the exact number of subcategories across Amazon isn’t publicly available. With hundreds of major categories and many branching further into more and more subcategories, the total number is estimated to be more than 25,000! This highlights the importance of using top-level categories as a springboard for research. Utilize Amazon Seller Central or explore third-party seller resources to delve deeper and identify the most relevant subcategory for your products. It may take some extra effort, but the results can be significant when you finally find your niche!

Here are a few more reasons to explore sub-categorization on Amazon, and why finding the right category matters:

  • Increased Visibility: Choosing a relevant subcategory ensures your product appears in more targeted searches. Imagine listing a phone case simply under “Electronics.” By selecting the specific subcategory, “Cell Phone Cases,” you’ll reach a more interested audience.
  • Reduced Competition: A narrower subcategory concentrates your product pool. This can lead to less competition compared to a broader category, potentially impacting product ranking and discoverability. Would you rather compete against 100 similar products or just a few?
  • Improved Targeting: Specific subcategories allow you to tailor your product listing details and marketing strategies to a more defined customer base. It becomes much easier to talk to a specific customer when you take the time to narrow down your unique selling points. 

Put simply: By taking the time to identify the most specific subcategory for your products, you’ll be setting yourself up for greater success on the Amazon marketplace.

Seller Fees: A Consideration Across Amazon All Categories

While selecting the right category and subcategory is crucial for product discoverability and competition, it’s also important to factor in Amazon seller fees. These fees vary by category and can impact your overall profitability. Here’s a breakdown of the main Amazon seller fees to consider:

  • Referral Fees: This is a percentage-based fee Amazon charges for each item sold. The exact percentage varies by category, typically ranging from 6% to 45%. For example, sellers in the “Appliances” category might face a 15% referral fee, while those in “Software” might see a lower fee of 8%.
  • Fulfillment Fees: If you choose not to fulfill orders yourself and use Amazon’s Fulfillment by Amazon (FBA) service, you’ll incur fulfillment fees based on product size, weight, and storage time. These fees can vary depending on the category.
  • Other Fees: There may be additional category-specific fees, such as closing fees for media products or variable closing fees for some categories like jewelry. Make sure you know what fees your products might be subject to before choosing a particular category. 

Amazon’s Seller Fee Schedule is a great resource for understanding category-specific fees. This resource details category-specific referral fees and other applicable charges. By understanding how seller fees vary by category, you can make informed decisions about product selection and pricing strategies, ultimately maximizing your profitability on the Amazon marketplace.

Using Category Data to Become a Better Amazon Seller

Combing through Amazon all categories and subcategories isn’t just about finding a home for your products; it’s also about becoming a better seller. Don’t underestimate the power of subcategories for conducting valuable market research! Here’s how they can help you refine your selling strategy:

  • Identify Trending Products: By analyzing popular subcategories within your chosen category, you can discover what’s hot with shoppers. Look for subcategories with a sudden surge in sales or positive reviews. This can inform your product development or sourcing decisions to cater to current market trends.
  • Analyze Competition: Drilling down to subcategories allows you to see who your direct competitors are and what they’re selling. Analyze their product listings, pricing strategies, and customer reviews. This can help you identify potential gaps in the market or opportunities to differentiate your product offering.
  • Refine Your Keywords: Subcategories provide a treasure trove of relevant keywords for optimizing your product listings. Use the specific terminology associated with your subcategory to attract targeted searches from potential buyers.
  • Gauge Demand: By analyzing subcategory sales data (available to Amazon sellers through Seller Central tools), you can estimate overall demand for your product type. This can help you determine ideal inventory levels and avoid overstocking or missing out on potential sales.
  • Identify Profitable Niches: Subcategories often reveal hidden niches within broader markets. Look for subcategories with high average selling prices or low competition. This can help you identify profitable opportunities to target with specialized products.

By using subcategories for market research, you can gain valuable insights into current trends, competitor activity, and customer needs. This knowledge empowers you to make informed decisions about your product selection, pricing strategies, and overall Amazon selling approach.

Mastering the Amazon Marketplace

The vast range of Amazon product categories can seem daunting at first; however, it’s easier than you think to find a home for the products you’re selling. 

Remember, choosing the right category is crucial for maximizing product visibility, minimizing competition, and ultimately, achieving success on Amazon. Leverage insights from subcategories to conduct market research, identify trends, and refine your product strategy. With dedication and strategic thinking, you can turn your Amazon listings into a thriving online business.

When your listings start to gain traction and generate revenue, don’t forget that North One is here to help! Our business bank accounts were built with Amazon sellers in mind. While you focus on how to sell better, North One will help you spend and save better. Apply for a North One Connected Bank Account today: