Amazon is the biggest online marketplace in the world, and it’s growing bigger by the day. That means the formula for how to increase sales on Amazon is constantly evolving, fueled by changing customer preferences, increasing competition, and platform updates. Keeping pace with these developments and maximizing your sales potential requires constant adaptation. 

This guide dives deep into 12 proven strategies that can help you take your Amazon business to the next level. Whether you’re a seasoned seller or just starting out, these insights will equip you with the knowledge and practical steps needed to achieve your sales goals this year.

1. Boost Sales with Your Existing Audience

Building a loyal customer base is the cornerstone of long-term success on Amazon. But how do you tap into that potential? Harness the power of your existing audience! 

Leverage platforms like Instagram, TikTok, and Facebook to showcase your products and brand story. Create engaging content, run targeted ads, and utilize Seller Central’s customer engagement campaigns to reach specific buyer segments. By nurturing existing relationships and fostering brand loyalty, you’ll see a natural lift in sales. Remember, happy customers are your loudest advocates!

Actionable Tips

  • Create eye-catching posts and stories showcasing your products in action.
  • Run targeted ads based on demographics and interests.
  • Send personalized email campaigns to different customer segments.
  • Engage with comments and questions promptly to build rapport.

2. Think Globally

eCommerce is a global pastime! Don’t limit yourself to North America! Expand your reach to untapped markets like Europe, Japan, India, and beyond. These regions offer immense potential, often with less competition than the saturated US market. Translate your listings, adjust pricing for local currencies, and comply with regional regulations to unlock a global audience. The world is waiting for your products!

Actionable Tips

  • Research popular product categories in your target markets.
  • Utilize translation tools or hire professionals for accurate listings.
  • Consider utilizing fulfillment by Amazon (FBA) for international shipping.
  • Partner with local influencers to build brand awareness in new markets.

3. Use Social Commerce for Sales

The rise of social media platforms like Instagram and TikTok has opened exciting avenues for e-commerce brands. Utilize Instagram feed and story ads to target your ideal demographics and showcase your products in action. Create social media promo codes to incentivize purchases and leverage Instagram Sales Channels for a seamless buying experience. 

Don’t underestimate the power of organic reach – create engaging content that resonates with your audience and naturally drives traffic to your Amazon listings.

Actionable Tips

  • Experiment with different ad formats and targeting options.
  • Partner with micro-influencers relevant to your niche.
  • Run contests and giveaways to generate excitement and engagement.
  • Optimize your Instagram profile and product descriptions for discoverability.

4. Leverage the Power of Email Remarketing

Your existing customer base holds immense potential for repeat purchases. Email remarketing allows you to target website visitors and past buyers with personalized messages, reminding them about products they viewed or abandoned carts. Highlight new promotions, offer exclusive discounts, and showcase relevant product recommendations. 

Segmenting your audience and crafting targeted email campaigns is how to increase sales on Amazon without spending to acquire brand-new customers. It’s one of the best ways to significantly increase sales and customer engagement.

Actionable Tips

  • Build an email list by offering incentives like discounts or early access to new products.
  • Segment your audience based on purchase history, interests, and demographics.
  • Craft personalized email copy that resonates with each segment.
  • Include high-quality product images and clear calls to action.
  • Track your results and A/B test different campaign elements for optimization.

5. Create Content to Drive Traffic

Think beyond just product listings—establish yourself as a thought leader in your niche. Create valuable content like blog posts, articles, or even an informative website dedicated to your specific product category. Educate your audience, answer their questions, and showcase your expertise. Link to your relevant Amazon listings throughout your content to drive potential customers directly to your products. 

This strategy not only attracts organic traffic but also positions you as a trusted resource, increasing brand loyalty and conversion rates.

Actionable Tips

  • Identify relevant topics and keywords your target audience searches for.
  • Create high-quality, informative content that adds value to their lives.
  • Utilize SEO best practices to improve your website’s discoverability.
  • Promote your content on social media and relevant online communities.
  • Offer downloadable resources like guides or ebooks in exchange for email addresses.

6. Manage Inventory Effectively

Inventory management plays a crucial role in profitability—and it’s part of how to increase sales on Amazon. Excess inventory means high storage fees, while stockouts lead to missed sales opportunities. Utilize data-driven solutions like integrated inventory software to forecast demand, optimize stock levels, and avoid costly mistakes. 

Don’t forget to plan ahead! Analyze historical sales data, consider seasonality, and factor in lead times to maintain optimal inventory levels. Remember, efficient inventory management keeps your business nimble and responsive to market fluctuations.

Actionable Tips

  • Regularly review your inventory turnover rate and identify slow-moving products.
  • Utilize tools like FBA replenishment orders to automate stock management.
  • Run sales or promotions to clear out excess inventory before it becomes a burden.
  • Set reorder points and lead time reminders to avoid stockouts.

7. Increase Sales with Long-Tail Keywords

Going broad with your keywords doesn’t mean blindly targeting every possible term. It’s about strategically expanding your keyword research beyond a handful of main phrases. Tools like Keyword Scout can help you uncover relevant long-tail keywords competitors may be neglecting. Analyze their product rankings and identify untapped opportunities. 

By diversifying your keyword portfolio, you increase your chances of ranking higher in search results and reaching a wider audience.

Actionable Tips

  • Use keyword research tools to conduct comprehensive keyword research.
  • Target long-tail keywords with lower competition and higher buying intent.
  • Optimize your product titles, descriptions, and bullet points with relevant keywords.
  • Track your keyword performance and adjust your strategy based on results.

8. Utilize Influencer Marketing

Consumers trust recommendations from people they admire, making influencer marketing a powerful tool. Identify influencers relevant to your niche and collaborate with them to promote your products. They can create reviews, demos, or sponsored content showcasing your offerings to their engaged audience. 

While some influencers charge fees, many are open to product exchanges or collaborations. Negotiate mutually beneficial partnerships and leverage their reach to build brand awareness and drive sales.

Actionable Tips

  • Find influencers with an engaged audience that aligns with your target demographic.
  • Research their content style and ensure it resonates with your brand identity.
  • Clearly communicate your goals and expectations for the collaboration.
  • Provide influencers with high-quality product samples and marketing materials.
  • Track the campaign’s performance and measure the impact on sales and brand awareness.

9. Stand Out from the Competition

In a crowded marketplace, differentiation is key. What makes your product unique? Conduct competitor analysis to identify their strengths and weaknesses. Analyze customer reviews to understand their pain points and unmet needs. 

Use this insight to craft compelling product descriptions, high-quality images, and engaging videos that showcase your unique value proposition. Remember, it’s all about giving customers a reason to choose you over the competition.

Actionable Tips

  • Highlight unique features and benefits not offered by competitors.
  • Invest in professional product photography that showcases quality and appeal.
  • Craft clear, concise, keyword-rich product descriptions.
  • Respond promptly to customer reviews and questions, demonstrating excellent CS.
  • Offer promotions and special deals to incentivize first-time purchases.

10. Outsource to Experts

Building a successful Amazon business requires diverse skills, from copywriting and photography to PPC advertising and inventory management. While wearing multiple hats is admirable, there’s no shame in seeking help in learning how to increase sales on Amazon. 

Outsourcing specific tasks to experts can save you time, scale your business faster, and prevent burnout. Identify areas where your expertise is limited and consider collaborating with qualified freelancers or agencies. Clearly communicate your goals and expectations, ensure they understand your brand identity, and track their performance to measure the return on investment.

Actionable Tips

  • Identify key areas where outsourcing would provide the most value (ex. PPC marketing).
  • Utilize platforms like Upwork or Fiverr to find qualified freelancers or agencies.
  • Clearly define project scope, budget, and deadlines in writing.
  • Communicate effectively and provide regular feedback to ensure alignment on vision.
  • Measure the impact of outsourcing on your business performance and ROI.

11. Remember, Your Brand is More Than a Product

It’s tempting to solely focus on selling products, but remember, your brand is the unifying force behind everything you do. A strong brand builds trust, loyalty, and ultimately, drives sales—the keys for how to increase sales on Amazon. 

Think of your brand as a three-legged stool: your audience, your sales channel (Amazon), and your product. All three elements need to be strong and work together in harmony for sustainable success. Define your target audience clearly, understand their needs and desires. Leverage your chosen sales channel effectively, maximizing its features and functionalities. Finally, ensure your product delivers on your brand promise, offering value and exceeding customer expectations. 

Actionable Tips

  • Research and understand your target audience’s demographics, interests, and pain points.
  • Develop a brand voice and messaging that resonates with your audience.
  • Create a consistent brand experience across all customer touchpoints.
  • Track and analyze customer feedback to continuously improve your brand offering.

12. Enroll in Amazon Brand Registry

Enrolling in Amazon Brand Registry unlocks numerous benefits to elevate your brand presence and protect your intellectual property. However, it’s crucial to understand the requirements and implications before diving in. 

Trademark ownership is mandatory, and navigating the registration process can be complex. Once enrolled, you gain access to enhanced marketing tools, brand protection features, and valuable data insights. Consider the implications carefully and weigh the benefits against the commitment before making a decision.

Actionable Tips

  • Research all requirements and benefits of Amazon Brand Registry before enrolling.
  • Ensure you own a registered trademark for your brand name and logo.
  • Leverage Brand Registry features like A+ Content, Storefronts, and Amazon Vine.
  • Utilize brand analytics to gain insights into customer behavior and optimize your listings.

BONUS: Sync Your Selling with North One

Did you know that you have access to a powerful Revenue and Sales Dashboard through your North One account? The Revenue and Sales Dashboard brings all your revenue data and cash flow insights into a single place, where you can manage them effectively in real time. 

Keeping track of your cash flow through your North One account can give you actionable insights for when and how to optimize your sales and marketing efforts—and when you have the funds to put behind them. Apply for a North One Connected Banking account today:

Actionable Tips

  • Sign up for a North One business banking account if you don’t already have one.
  • Sync all your Accounts Receivable to see them on the Revenue and Sales Dashboard.
  • Use North One’s powerful metrics to get a feel for your cash flow cycle and revenue.
  • Manage your money with North One’s full suite of business banking tools!

Explore How to Increase Sales on Amazon

By implementing these 12 strategies, you can equip yourself with the knowledge and tools necessary to navigate the dynamic Amazon landscape, to achieve sustainable sales growth in 2024 and beyond. While competition is fierce and trends are always changing, these strategies are evergreen: meaning they’ll always support you as your ecommerce journey evolves.

Remember, success in ecommerce sales requires constant adaptation, experimentation, and a commitment to exceeding your customers’ expectations. Start implementing these strategies today and watch your Amazon business flourish!